[00:00:00.108] Good morning. Good afternoon and good evening. [00:00:02.490] Welcome to today's webinar. My [00:00:04.679] name is Jared Hornsby and I'm here today to help [00:00:06.809] answer any general or technical questions that [00:00:08.909] you may have. [00:00:09.960] But before we get started, I would like to welcome you to [00:00:12.089] today's webinar, reducing the digital [00:00:14.250] friction in the digital workplace. [00:00:16.850] Here's today's timing breakdown. These numbers [00:00:19.170] are rough. So please don't hold us to these at [00:00:21.250] any point during today's webinar. If you have [00:00:23.449] a question, please don't hesitate [00:00:25.530] to submit using the ask a question tab on the left side [00:00:27.708] of your screen. [00:00:28.929] You can chat with your fellow attendees by clicking the audience [00:00:31.129] chat that's also at the bottom. [00:00:34.219] Please let us know where you're joining from in the audience [00:00:36.368] chat as well. I'd love to see uh where everybody's [00:00:38.408] coming from. [00:00:40.810] Here's a little bit [00:00:42.200] about rework. We were founded in 2020 [00:00:44.679] covering digital workplace experiences [00:00:47.009] and we cover the primary topics that you see here on this slide [00:00:50.069] and you can learn more about us visiting [00:00:52.149] our website at rework dot co. [00:00:55.429] Our connect conference is coming up in Austin, [00:00:57.548] Texas. Uh We have a chance [00:01:00.259] for you to win a free ticket. It will be next [00:01:02.270] week. So stay uh for our post [00:01:04.319] event survey for a little bit more information [00:01:06.668] on that. [00:01:09.790] I want to thank today's sponsor, Work [00:01:12.069] Grid Work Grid is guided attention technology [00:01:14.588] that focuses employees attention on the [00:01:16.620] critical moments that matter the most. [00:01:20.180] You can learn more about them at work grid dot [00:01:22.319] com. And now it's time [00:01:24.430] to introduce today's speakers. [00:01:29.088] Thank you, Jared. So excited to be [00:01:31.109] here today and joining me [00:01:33.230] is Brad from Igloo Software. [00:01:35.668] And we've decided to partner together to discuss [00:01:38.028] the problem of digital friction within the digital [00:01:40.269] workplace due to our shared values [00:01:42.329] on improving the employee experience [00:01:45.650] for today's webinar. [00:01:47.709] We want to kick it off. We're looking at the current [00:01:49.829] state of the digital workplace [00:01:52.269] and now we don't want to bore you with probably all [00:01:54.290] of the stats that you know, we're all very familiar [00:01:56.709] with. But we do want to take a look [00:01:58.719] at some of the root causes and problems [00:02:00.730] on how we got here so that we [00:02:02.760] can create and address those root causes. [00:02:05.040] Next, we're gonna have a little fun and [00:02:07.088] demonstrate [00:02:08.157] the worker digital assistant. We want to [00:02:10.199] showcase what the work day could look [00:02:12.399] like if employees were guided and connected [00:02:14.598] with the right information and experiences [00:02:17.108] based on their needs throughout the day, [00:02:19.588] which is very much a different experience than [00:02:21.598] most of our employees experience the workday [00:02:23.707] today. When using technology, [00:02:26.139] we'll share real feedback and R O I stats [00:02:28.528] from customers using our joint solution, [00:02:30.737] the igloo digital workplace and the worker digital [00:02:33.139] assistant. And we'll discuss tips [00:02:35.270] for success on how to design experiences [00:02:37.750] around your employees needs. Let's [00:02:39.889] get started. [00:02:42.490] It's no doubt today's work environment [00:02:44.649] has undergone a major shift in recent years. [00:02:47.050] There's been extra pressure on our organization [00:02:49.569] to meet the growing demands of its [00:02:51.919] staff and technology, of course, [00:02:54.028] is being called upon to bear the biggest workload [00:02:56.409] with these changes [00:02:57.729] during the pandemic. There was and really [00:03:00.088] still today, there's no sign of stopping. [00:03:02.110] It's just been a run on of procuring technology [00:03:04.629] to meet the needs of hybrid and remote workforces. [00:03:07.368] Now, most of this technology that has been rolled [00:03:09.629] out, it's likely best in class software, [00:03:12.210] right? And although we might all [00:03:14.229] each have our individual favorites and likely [00:03:16.899] a lot of software that we probably don't care for [00:03:18.909] as well. [00:03:19.899] Most of the tools out there today are actually [00:03:22.159] good at what they do. The problem. [00:03:24.479] However, is when we take a step back [00:03:26.830] and look at the experience [00:03:28.758] of having to use all these different technologies [00:03:31.659] from the employee's point of view, [00:03:33.508] it's a disjointed experience. [00:03:35.919] Um Recent research from 451 [00:03:38.258] research shows that only 25% [00:03:40.429] of employees feel that their work tools [00:03:42.439] help them accomplish their priorities faster. [00:03:45.189] And while you know, we view this due to [00:03:47.319] the rapid pace of siloed applications [00:03:49.528] being added, the user experience [00:03:51.750] also plays a role which we will touch [00:03:53.849] upon in a little bit. [00:03:55.710] And this is because as [00:03:57.639] you know, most times when new software is rolled [00:03:59.740] out, there is little guidance on what to use [00:04:01.919] when as apps are not built with the [00:04:04.028] end user in mind. And many tools [00:04:06.330] also have overlapping features. So [00:04:08.429] they confuse employees and cause frustration. [00:04:12.308] To be honest, this would have been hard [00:04:14.368] to avoid over the last couple of years. [00:04:16.459] As Digital transformation has [00:04:18.480] happened at such a rapid pace, many [00:04:20.809] organizations actually underwent [00:04:23.470] uh digital transformation efforts faster [00:04:25.889] in two years than they may have in the last [00:04:27.988] 10 years. So even though digital [00:04:30.100] transformation efforts have evolved, [00:04:32.358] the way we procure software hasn't [00:04:34.439] changed over the last decade. Systems [00:04:36.858] and tools have always been acquired and adopted [00:04:39.298] in silos. And that's because each [00:04:41.439] department has their own budgets, objectives [00:04:44.019] and projects and they purchase and build software [00:04:46.480] based on their needs. [00:04:48.588] And what we found [00:04:50.069] is through all these digital transformation efforts [00:04:52.470] rather than technology helping us [00:04:54.579] achieve our goals. It's actually unintentionally [00:04:57.269] causing digital friction. [00:04:59.189] So what we want to do is take a moment to run [00:05:01.269] a survey and we want to understand [00:05:03.569] from our audience, what is the biggest factors [00:05:05.660] of digital friction are at your [00:05:07.678] organization, [00:05:10.528] I load the survey [00:05:16.709] and digital friction for those that might be unfamiliar [00:05:19.178] with the term. That's the unnecessary [00:05:21.189] effort that's required to use the technology [00:05:23.509] we have at work [00:05:31.230] All right, we have some responses coming [00:05:33.238] in here. Yep. It looks like [00:05:35.500] uh we've got um quite [00:05:37.519] a lot in favor of context switching. So [00:05:39.629] option B context switching, we're seeing [00:05:41.670] a lot of continuous logging in and out of systems. [00:05:43.869] But as I said, that we do see that [00:05:46.209] uh uh that stat has drastically [00:05:48.338] changed and then we see information finding [00:05:50.689] uh is leading the charge uh at [00:05:53.178] uh so again, tracking down files, details [00:05:55.269] and information context switching [00:05:57.470] uh for up a very close second. And again, that's [00:05:59.588] the continuous logging in and out of systems. [00:06:02.290] This is an interesting poll to watch because the results [00:06:04.639] are changing. We're pretty much neck and neck [00:06:06.709] with the uh in fact, we are exactly [00:06:09.259] tied items, B and C context [00:06:11.519] switching and information finding would be [00:06:13.579] the two biggest ones. Uh A little [00:06:15.809] bit of action for pings and dings option A [00:06:18.079] and uh distractions would bring up the tail [00:06:20.389] end presently um with [00:06:22.470] uh with 18% of the vote. [00:06:24.600] And um [00:06:27.338] yeah, [00:06:28.350] it looks like we're pretty much final here. Oh, no, [00:06:30.579] a couple more votes coming in. [00:06:33.769] Great. Well, thank you everyone for taking that survey. [00:06:36.389] Um It's, it's probably no surprise [00:06:38.750] with all those tools we just looked at being procured. [00:06:41.899] Um We are contact switching, we're context [00:06:44.149] switching, you know, more and more [00:06:46.329] and this is causing a poor employee experience. [00:06:48.369] It's impacting employees productivity. [00:06:50.588] It's hindering our employees from reaching [00:06:52.670] their potential really what you hired [00:06:54.699] them to do [00:06:55.730] and we all struggle with technology at work. Work. [00:06:58.220] It's a universal problem. [00:07:00.178] Um, and it's interesting because [00:07:02.829] it's something we've dealt with for a while, obviously, [00:07:05.028] since the pandemic, it's, um, it's [00:07:07.069] gotten worse and I know Brad, [00:07:09.088] you work really closely with customers understanding [00:07:11.528] their needs and you probably talk a lot about digital [00:07:13.670] friction. Can you share with us why [00:07:15.738] organizations haven't necessarily solved [00:07:17.928] for digital friction in the past or maybe [00:07:19.949] better said, what challenges they've [00:07:22.129] been up against? [00:07:23.809] Sure, thanks Jeanine. Absolutely happy to [00:07:25.869] share that. Um We all really struggle [00:07:28.129] with technology at work and, and really [00:07:30.209] comes down to the idea of a problem. [00:07:32.500] But whose problem is it? And, and [00:07:34.559] you know, is it a universal problem? Is it an organizational [00:07:37.178] problem? Is it an individual problem? [00:07:39.250] And the answer really is, it's all of those things. [00:07:41.500] So, quite often what we see is [00:07:43.939] um the first limiter is really that idea [00:07:46.119] of learned helplessness. It's the way we've always [00:07:48.389] done things. It's the worst thing we can say in any [00:07:50.600] sort of progressive nature. Well, it's the way we've always [00:07:52.759] done things, but with digital friction, [00:07:55.059] it's the truth. Um people come on [00:07:57.173] and, and, and join an organization [00:07:59.291] and it becomes a very learned experience. It's just [00:08:01.382] historically, the way we do things we bake in new [00:08:03.531] apps and that process grows. [00:08:05.872] But there's never anyone or I shouldn't say there isn't [00:08:08.031] anyone it takes an individual to [00:08:10.122] come in or a group to come in and start [00:08:12.302] to change that. And that brings us of course, to 0.2, [00:08:14.781] which is that it and a lot [00:08:16.923] of organizations uh halting or [00:08:19.312] forestalling digital transform uh digital [00:08:21.541] um friction. Pardon me is really no one's job [00:08:24.052] and therefore they lack the dedicated [00:08:26.134] resources to do. So. If we don't have someone who's spearheading [00:08:28.574] the charge in reducing digital friction, [00:08:30.834] then the problem of course can be that [00:08:32.966] uh we, we just don't have those dedicated [00:08:35.014] resources, we don't have budget, we don't have time. [00:08:37.346] Uh And of course, that can just help [00:08:39.585] to um uh continue the problem [00:08:41.785] uh in its life cycle. Um [00:08:43.945] We also look at walled applications [00:08:46.046] and technological limitations. So we mentioned [00:08:48.245] the idea of um individual departments [00:08:50.725] deploying the technology that they need that [00:08:52.806] sort of thing. Certainly. [00:08:54.190] Um So we have kind of a disparity [00:08:56.379] between the tools that are seen as needed [00:08:58.489] for a particular department versus those needed for [00:09:00.649] the organization, that sort of thing. And then [00:09:02.658] technological limitations quite often come [00:09:04.678] into the play when we start looking at uh applications [00:09:07.700] that maybe aren't as friendly in terms [00:09:10.109] of maybe API S talking to each other. So we [00:09:12.168] can't integrate things like that or we [00:09:14.529] simply haven't got that documentation, we [00:09:16.558] haven't got that in information shared. So we don't [00:09:18.580] know whether or not those apps would integrate again if it's [00:09:20.710] no one's job no one's explored that no one's [00:09:22.739] explored the usefulness to the company. [00:09:24.969] And then of course, competing internal priorities [00:09:27.460] hand in hand with that departmental discussion [00:09:29.678] goes, the idea of I have [00:09:32.178] a department that I'm running. I have technology [00:09:34.719] that I need for that department to do its job. [00:09:36.808] Some of that may contribute to the organization. [00:09:39.379] But what I'm concerned, vote as a manager is how my [00:09:41.489] department runs. And in a lot of cases, that's [00:09:43.538] what we see is there's that very siloed [00:09:45.729] behavior. And then finally, uh we [00:09:48.038] have that rapidly changing work model. [00:09:50.590] Um We've, we've done the whole idea of the pandemic [00:09:53.090] very, very thoroughly, but certainly, it [00:09:55.239] did launch this great work from home strategy, [00:09:57.529] which then became a kind of work work from [00:09:59.629] anywhere hybridized work. We do have a lot [00:10:01.729] of back to the office, certainly, but we [00:10:03.820] see a very dispersed work model and there's [00:10:05.969] a lot of applications that um [00:10:08.070] have come to the fore to support that. We've got [00:10:10.149] a lot of people in dispersed work rules that are bringing [00:10:12.469] in their own applications, that sort of thing. And [00:10:14.729] it's really creating kind of a scattershot method [00:10:16.899] of, of um of achieving [00:10:19.000] work uh really backpedaling [00:10:21.340] from the idea of, of that digital unity [00:10:23.840] and creating that, that aspect of digital [00:10:25.879] friction. That [00:10:28.158] makes a lot of sense. Brad, I think there's certainly quite [00:10:30.379] a bit of change management organizations will [00:10:32.460] need to go through and, and really behavior change [00:10:34.690] as well. In addition to using [00:10:36.989] technology to help. Now when I say use [00:10:39.190] technology to help [00:10:41.019] the key for solving for digital friction using [00:10:43.229] technology is not about replacing [00:10:45.558] the technology. We have, we just implemented, [00:10:48.038] you know, a lot of new technology and [00:10:50.178] it's not that the technology is necessarily bad. [00:10:52.808] We discussed many, many of that technology [00:10:55.239] is likely best in class and the [00:10:57.279] amount of data we have in the enterprise, it's [00:10:59.320] only going to increase over time. So there's [00:11:01.379] no turning down the dial on information [00:11:03.479] and data. We can't just put a halt to that, [00:11:05.750] especially as we see advances um [00:11:08.000] in machine learning and artificial intelligence. [00:11:10.379] So it's actually a filter or an experience [00:11:12.759] problem. We as organizations [00:11:14.849] need to filter the information and data [00:11:16.899] for our employee employees. So rather than putting [00:11:19.599] the burden on our employees to search [00:11:22.029] and click around. So we saw on the survey [00:11:24.538] context switching and trying to find [00:11:26.548] information if you think about how much time is [00:11:28.658] wasted, trying to find information. And then we're not sure [00:11:30.830] if the information they find [00:11:32.340] is accurate, right? Is it are people using [00:11:34.599] out of date data to make decisions that can have [00:11:36.700] real impact to your business? [00:11:39.080] So we need to provide employees with a personalized [00:11:41.440] experience that actually guides and connects them [00:11:43.979] to the information they need [00:11:45.779] when they need it, so they can work more efficiently. [00:11:48.590] And this actually isn't a foreign concept [00:11:50.859] in the world of the customer experience. This is exactly [00:11:53.298] what the majority of companies do. The [00:11:55.399] customer experience is all about removing friction [00:11:57.750] points to complete a purchase or a transaction. [00:12:00.798] And brands usually go a few steps beyond [00:12:03.158] to ensure you're not able just to complete that [00:12:05.168] purchase, but make sure the experience of doing [00:12:07.460] so is a good one. And it's one that's personalized [00:12:09.700] and contextualized to you. And that's the methodology [00:12:12.229] we need to apply for the employee experience. [00:12:14.619] One that really warrants that end to end focus. [00:12:17.219] Again, you mentioned ownership, Brad [00:12:19.320] really has ownership. So someone is owning [00:12:21.349] what that experience looks like for employees [00:12:23.798] and it's very similar to the customer of [00:12:25.950] what you know, brands do for the customer experience. [00:12:28.840] There are a lot of examples out there today. You all [00:12:31.080] probably know what your favorite apps are and you love [00:12:33.269] all the intelligent things that it does for you and personalized [00:12:36.710] um information and recommendations [00:12:38.729] it provide. [00:12:39.759] I think Uber is a great example to look at [00:12:41.859] because on the surface, [00:12:43.969] Uber aims to make transportation easy [00:12:46.250] and reliable. Um They have an incredible, [00:12:48.769] incredibly easy to use app and [00:12:50.788] it handles high traffic, lots of complex [00:12:52.989] data and systems on the back end. But [00:12:55.330] for you and I it's an extremely easy [00:12:57.408] app to use. It's tailored to me as an individual [00:13:00.048] based on my preferences where I'm located. [00:13:02.830] And it's continuously updates to [00:13:04.899] always provide a relevant experience [00:13:06.940] as the end user. I'm completely abstracted [00:13:09.658] from what's happening behind the scenes [00:13:11.928] and behind the scenes is a giant infrastructure [00:13:14.460] consisting of thousands of services [00:13:16.769] and an enormous amount of data in order [00:13:18.779] to operate and, and run the Uber app. [00:13:21.139] Now imagine if Uber made you log into multiple [00:13:23.399] apps to set up a ride, nobody would, would [00:13:25.460] use the app, right? We rely on, we rely on [00:13:27.558] it and use it because it's easy and it's convenient. [00:13:30.200] But at work, we as employees don't [00:13:32.219] really have a choice. We have to manage and [00:13:34.259] use technology in its native form rather [00:13:36.599] than having an experience built around our needs. [00:13:41.658] So, again, similar to Uber, what we're [00:13:43.678] looking to do is where you have [00:13:45.590] the back end infrastructure or you [00:13:47.668] have all your systems of record, you have your [00:13:49.710] information and your data and that lives in [00:13:51.779] the background. We're not removing that from [00:13:53.918] your tech stack, but we're creating a front [00:13:56.158] end user experience to deliver it to our employees [00:13:58.950] that's designed to deliver an intuitive experience [00:14:01.139] that's based on their needs and the outcomes [00:14:03.259] that we want them to achieve. [00:14:06.149] And it's a shift in thinking in terms of how [00:14:08.229] we roll out technology, we need to change our [00:14:10.259] focus from delivering systems to [00:14:12.288] delivering experiences where every interaction [00:14:14.609] is carefully considered and designed around [00:14:16.808] the end employees needs. [00:14:18.820] And this shift is what work rate [00:14:20.859] and igloo believe will be the next chapter for the [00:14:22.928] digital workplace. So from digitizing [00:14:25.460] the digital workplace to delivering guided [00:14:27.750] and intelligent experiences. [00:14:29.889] So, what we wanna do next is explore, [00:14:32.119] what would the work day look like if we took this approach [00:14:34.629] to design experiences around employees [00:14:36.690] needs, I'm gonna hand it over to Brad in [00:14:38.700] just a moment here to walk you through two employee [00:14:41.080] personas and how a digital assistant [00:14:43.168] can guide employees with a personalized experience. [00:14:45.609] Again, that's connecting them to the information they need [00:14:48.288] so they can work more efficiently. [00:14:52.690] Thanks, Jeanine. And uh as Jeanine mentioned [00:14:55.019] earlier, uh we have partnered [00:14:57.590] uh and we at Igloo Softwares part, have partnered [00:14:59.719] with the folks at uh work uh to [00:15:01.830] create what we call the uh Igloo digital assistant [00:15:04.190] living within the Igloo digital workplace. [00:15:06.538] So, what we're gonna look at today is [00:15:08.808] uh how the Igloo digital assistant [00:15:11.009] um living within this context can [00:15:13.155] support uh two distinct roles. [00:15:15.434] We've got uh a day in the life as we're calling [00:15:17.575] this the day in the life of a uh a manager [00:15:19.716] first off. Uh And then we'll get into somebody [00:15:21.945] who's a little bit more front line. But what we're really [00:15:24.144] looking at is contextualization, the [00:15:26.296] idea of uh what sorts of things [00:15:28.775] um might support a manager's work day [00:15:31.235] in terms of uh how they progress [00:15:33.480] through the things they need to know actions, they [00:15:35.600] can perform that sort of thing. And then how [00:15:37.621] does that translate to someone who's maybe a little [00:15:39.682] bit more uh towards the, um, the [00:15:41.910] sharp end of things. So, looking at the idea of someone [00:15:44.192] who's, um, not necessarily managerial [00:15:46.730] but more, more functionary in their role, can [00:15:49.062] we have, um, benefits to them as [00:15:51.081] well? And we found we certainly can. [00:15:53.038] So let's meet our manager getting [00:15:55.080] right into it. So, the first individual [00:15:57.399] that we have is Emily and Emily is a communications [00:15:59.629] manager. Uh, she lives in a suburb outside [00:16:01.849] of Boston. She has a hybrid working style. [00:16:04.058] She works between her home and the office [00:16:06.479] in Boston. So Emily [00:16:08.580] is going to uh start her day [00:16:10.798] and uh we're going to get right into [00:16:13.099] uh the first action that uh Emily performs, [00:16:15.320] which is well, good morning, Emily. Uh she [00:16:18.019] is uh gonna be working in the office [00:16:20.381] today, but she's going to start her day at home. She [00:16:22.650] logs into her computer into her digital workplace [00:16:25.001] and uh right away, she sees her digital [00:16:27.041] assistant giving her a summary overview [00:16:29.182] of what's on her calendar for the day. [00:16:31.480] So she's just getting that again that uh [00:16:33.900] um surfacing of all her [00:16:36.001] commitments for the day. Uh She's got [00:16:38.110] a very important and busy day coming up with some [00:16:40.182] meetings in the afternoon. And the visual that we're looking [00:16:42.392] at here is a notification coming [00:16:44.491] through the digital assistant um coming [00:16:46.683] from office 3 65 and [00:16:48.773] pushing a notification that details [00:16:51.023] uh the individual's calendar for the day. So [00:16:53.342] uh we have that quick overview And of course, then, [00:16:55.364] uh Emily's got that context [00:16:57.604] and, uh, she's ready to, uh, to really [00:16:59.793] start the day. But before she does [00:17:02.114] Emily, of course, wants to ask that question that's on [00:17:04.284] everyone's mind. She's headed into the Boston office [00:17:06.523] for today. Uh, does she want to pack a lunch? [00:17:08.624] Does she wanna order from the cafe? Does she wanna go out? [00:17:11.104] So she uses the Chatbot feature on [00:17:13.195] the digital assistant to quickly ask what's [00:17:15.234] on the lunch menu. Now you'll notice in the [00:17:17.255] visual here that uh Emily has received, [00:17:19.425] I mentioned she lives in Boston. She's going into the Boston [00:17:21.705] office today. Notice it is the Boston [00:17:23.744] menu. Um And the reason for that [00:17:25.964] is she wasn't sent a hyperlink [00:17:28.115] to the cafeteria webpage with multiple menus. [00:17:30.296] Um She was sent the Boston menu because [00:17:32.566] her chatbot sent her a personalized response [00:17:34.826] knowing that she's based in Boston. So she's [00:17:36.845] got a profile uh that lives [00:17:39.228] in and talks to the digital assistant [00:17:41.386] letting the digital assistant know [00:17:43.708] uh what information to surface prominently [00:17:46.166] to Emily based on uh where [00:17:48.327] of course Emily is based. So again, we see [00:17:50.547] a savings in time simply because she [00:17:52.646] doesn't have to um dig through a long [00:17:54.787] website, a PDF, anything like that. [00:17:56.896] Uh And she's being presented with information [00:17:59.327] that is relevant to her [00:18:01.347] for the case. In this case, the very [00:18:03.468] important case of lunch. [00:18:05.818] So Emily is going to hop on the train [00:18:08.199] and this is where we get into the idea of a little bit more [00:18:10.250] action getting. Uh, we've, we've seen [00:18:12.309] information and notifications. Now we're getting into action [00:18:14.709] and what we're seeing on screen here is, [00:18:17.059] um, Emily has opened up, she's logged into her digital [00:18:19.680] assistant again, into the digital workplace [00:18:21.699] and she's seeing notifications popping [00:18:24.009] up that are telling her that she has expenses [00:18:26.338] to approve. She's got, um, mileage [00:18:28.880] request, whatever the case may be she's got, [00:18:30.984] as I mentioned, uh uh a team of people [00:18:33.175] and they're submitting expenses. This is one [00:18:35.185] of the biggest um we'll call it [00:18:37.455] a AAA time vacuum uh in the [00:18:39.536] day. In terms of just [00:18:41.744] formulating approvals, we have to log into [00:18:43.776] the parent system, that sort of thing. Uh And [00:18:46.144] of course, that context shifting. So in this case, [00:18:48.595] Emily's presented with these notifications [00:18:50.894] and has the ability uh to [00:18:53.432] approve these things directly from the digital [00:18:55.551] assistant. So allowing that everything's in line [00:18:57.692] and as we saw on screen, she does have the ability to [00:18:59.801] review some of this information. She [00:19:02.010] can easily and quickly review and approve [00:19:04.432] these approvals uh at a time [00:19:06.592] savings very, very quickly. And [00:19:09.102] um she knows that it's done. That's one more thing off [00:19:11.250] her plate for the day. Uh which of course [00:19:13.551] is, is very important when you're, when you're busy. [00:19:16.500] So next up, Emily a arrives [00:19:19.000] at the office, her train was on time. She arrives at [00:19:21.049] the office, likely she's got a coffee in hand [00:19:23.259] and she is ready to go. Uh She [00:19:25.500] sits down at her desk once again, opens up [00:19:27.509] her laptop, she's uh logged into the digital [00:19:29.670] workplace and she sees a, a notification [00:19:31.699] from their Ceo Leslie in [00:19:33.709] this case, and Leslie sent out [00:19:35.818] a notification of a new strategic plan. So we [00:19:37.848] see a video here. Uh Emily has [00:19:40.000] seen that a notification. I'll draw the attention [00:19:42.363] here really quickly to the screenshot. [00:19:44.761] So what we see, uh we see these little [00:19:46.781] icons appearing on the left in the digital workplace. [00:19:49.123] This is the digital assistant in action we're seeing [00:19:51.392] to knows which are the flags we're seeing [00:19:53.402] to dos, which are some of the things the actions [00:19:55.593] we can undertake, we can see apps [00:19:57.642] which we're going to talk about a little bit [00:19:59.652] more uh as the uh as the [00:20:01.952] talk progresses here. And then finally ask [00:20:04.301] we're seeing that chatbot features. So this [00:20:06.526] is where these uh notifications are being [00:20:08.665] engineered. And in this case, she would have [00:20:10.705] received a to no notification letting her [00:20:12.724] know that this particular um strategic [00:20:14.964] plan has been released. She's obviously excited [00:20:17.255] to hear that and uh wants [00:20:19.276] to uh wants to sit back and [00:20:21.464] um watch that while she's enjoying her coffee [00:20:23.586] in her office. But again, notified of [00:20:25.665] this very timely information within the context [00:20:27.925] of the digital workplace. [00:20:29.449] Now, as I mentioned off the top, Emily had a busy [00:20:31.660] midmorning of meetings. She's kind of working [00:20:33.868] right through and she finally gets [00:20:35.890] back to her desk at three PM. And the first [00:20:37.939] thing the digital assistant is going to do is notify [00:20:40.390] her that she has some unresponded messages [00:20:42.809] from Microsoft teams. So this [00:20:44.828] is just a gentle nudge. It's the idea that, [00:20:47.130] uh, Emily was paying attention during meetings, [00:20:49.209] so she wasn't answering teams. Um, she [00:20:51.559] opens the digital workplace, she immediately receives [00:20:53.920] a notification that you do have some teams questions [00:20:56.309] as far as things go. Uh And it's just [00:20:58.430] a reminder that you've got these follow ups. So [00:21:00.769] it, it, it, it's again, a very nice piece to have [00:21:03.160] uh making sure that she keeps up with her communications [00:21:05.650] without having um to once again, [00:21:07.789] contact shift to Microsoft teams to find [00:21:10.118] that out. [00:21:12.338] Uh the digital system then [00:21:14.479] is going to generate a, uh um another [00:21:17.699] notification in this case, what we're looking at is a sales [00:21:20.098] quote. So you can see this is an uh a sales [00:21:22.449] force notification. Uh One of our team has, [00:21:24.969] uh, uh gone out and got it and gotten a [00:21:27.000] quote together for an organization. [00:21:29.459] Emily is able to review this, as we can see [00:21:31.559] on screen here, she's able to review and [00:21:33.598] to approve this in flight. [00:21:35.818] So, again, very quickly, she doesn't have [00:21:37.949] to log into sales force to do this. That's not [00:21:40.088] to say she wouldn't necessarily. [00:21:42.098] But if everything is on the table [00:21:44.250] here and she's got the request details and this [00:21:46.354] is something that she was expecting. Uh very [00:21:48.574] quickly, she can go ahead and approve this instead of having [00:21:50.814] to go find the same thing in sales force [00:21:53.055] and maybe going from email to salesforce [00:21:55.574] and then back to where she was, if [00:21:57.904] she remembers what that place happens to be. [00:22:00.739] Uh next up, uh Emily's [00:22:03.299] gone for, for a little bit of a coffee. So she [00:22:05.479] sits down coffee in hand and she's [00:22:07.630] opening up her browser. This is automatically [00:22:09.880] again uh uh as I've implied, [00:22:11.959] connecting her to the company internet and therefore [00:22:14.279] the digital assistant and she sees [00:22:16.358] a notification providing her some helpful [00:22:18.539] insights into high and low performing content [00:22:20.979] from the past week. So this is [00:22:23.068] something that's really cool and critical. [00:22:25.279] While with the Igloo digital Assistant is [00:22:27.650] as a publisher [00:22:29.439] as someone has, who has some uh maybe [00:22:31.640] some administrative or governance uh based [00:22:33.939] responsibility within the digital workplace. [00:22:36.789] Uh Emily is able to see how her [00:22:38.939] content is performing and it's really important [00:22:41.259] to understand this because of course, we want [00:22:43.269] to ensure that we're reaching the right people. We [00:22:45.500] want to ensure that uh um [00:22:47.733] our numbers are meeting our expectations [00:22:49.805] as far as things go. Uh And it's just a nice [00:22:52.064] helpful reminder to let Emily know that [00:22:54.233] uh these publications are either performing [00:22:56.354] well or in some cases poorly because [00:22:58.404] then of course, if they're performing poorly, Emily's [00:23:00.733] can make the decision to maybe surface [00:23:02.795] that in a in a greater context. So that's [00:23:04.844] what we're looking at there. [00:23:06.634] And then [00:23:07.519] building on that point with the idea [00:23:10.019] of igloo based uh notifications, [00:23:12.338] digital workplace based notifications, [00:23:14.479] there's also uh sentiment analysis. [00:23:17.039] So we're looking at the idea of [00:23:19.380] uh the internet sentiment app in this case. [00:23:21.759] And it's helping content authors understand [00:23:23.818] how their content is being received by readers. It's [00:23:25.949] gonna send a notification with a sentiment analysis, [00:23:28.449] uh either positive, negative mix, neutral [00:23:31.059] uh based on comments. So it's [00:23:33.170] looking at the language and comments and determining [00:23:35.213] whether or not that is uh meeting [00:23:37.394] one of those criteria in terms of sentiment. [00:23:39.625] So again, important in understanding [00:23:41.814] your overall reach to the audience, uh both [00:23:44.243] in terms of, of, of read numbers as we [00:23:46.295] saw on the previous screen. Uh but also [00:23:48.404] in terms of sentiment where people are leaving comments, [00:23:50.684] it's a good context to have [00:23:53.134] uh in terms of um determining [00:23:55.525] published content and what you want want [00:23:57.574] to and how you surface it within the [00:23:59.625] digital workplace and to the organization at large. [00:24:02.759] Finally, Ely Lee is [00:24:05.009] at the end of her day. Uh and [00:24:07.180] before wrapping up for the day that sales force notification, [00:24:09.910] uh the quote went out and good [00:24:11.920] news, the quote has come back. She's gotten a notification [00:24:14.559] that she has a little something to celebrate. Uh [00:24:16.598] We've already got a closed [00:24:19.400] um status for this uh sales [00:24:21.410] force quote. So uh we can see it's been updated [00:24:23.799] closed one again, just a nice little [00:24:25.949] thing on the way out the door. Uh Emily [00:24:27.979] knows that this has been taken care of and [00:24:30.140] uh is uh leaving the office in a good mood. [00:24:32.809] So that's Emily. And we can [00:24:34.969] see [00:24:35.900] from, from the context of things [00:24:37.910] like um looking at those publication [00:24:39.979] and governance, looking at um some [00:24:42.049] of the approvals, things like that right down [00:24:44.160] to things like the, the, the nudges for teams [00:24:46.509] conversations, the lunch menu, things like [00:24:48.549] that, how this really strives to support [00:24:50.809] her. The next business case we're [00:24:52.828] gonna look at is again, more uh an [00:24:54.979] uh an employee, so more of a functional [00:24:57.279] role and we're gonna look at [00:24:59.459] our employee and our employee in this case [00:25:01.699] is a fellow named Joe and Joe uh works [00:25:04.279] as a sales development professional in Toronto. [00:25:06.759] He works from home 100% of the time. [00:25:09.479] So Joe is gonna start his day. [00:25:12.130] Uh and he's sitting in his favorite sunny seat [00:25:14.368] here. He's uh greeted with his morning [00:25:16.509] schedule for the day. So again, we're seeing that my day [00:25:18.750] app, he's already seeing his calendar commitments [00:25:21.029] just has that kind of refresh and reset, [00:25:23.229] understanding of, ok, I'm logging in level [00:25:25.529] set. Here's what's going on for my day [00:25:28.019] uh in the context of the things that I've committed [00:25:30.380] to so very similar to Emily. [00:25:32.489] Um, but the next thing that Joe's gonna [00:25:34.598] receive, which is really kind of cool is [00:25:36.828] an idea of who is out of the [00:25:38.880] office. So we have an out of office notification [00:25:41.719] uh for some of Joe's teammates. So he's gonna [00:25:43.890] receive this notification, letting him know that three of his [00:25:46.000] team members have time off this week. And [00:25:48.358] of course, this is gonna help him prepare for the fact [00:25:50.420] that uh maybe he's got to take on a little extra [00:25:52.500] work. Maybe he was thinking of reaching out to [00:25:54.588] somebody whatever the case may be. It's a nice helpful [00:25:56.660] reminder that his teammates are out. [00:25:59.059] And this is uh just simply coming [00:26:01.250] uh in again via the uh via [00:26:04.049] the uh the to know uh aspect [00:26:06.459] of the uh the digital assistant [00:26:09.219] next up. And I really like this use case. [00:26:11.338] This is what we're calling it, let's chat. [00:26:13.959] And basically what's happened is Joe's had [00:26:16.150] a little trouble with his uh VPN. [00:26:18.479] So he's using the chat bot within [00:26:21.118] the digital assistant to, to submit a ticket [00:26:23.180] to his I T team. So [00:26:25.199] he's using the chat bot to create it as we can [00:26:27.299] see in the animation here. Uh We [00:26:29.459] can see the title of the ticket uh and [00:26:31.799] everything that uh uh Joe [00:26:33.910] is providing in terms of information [00:26:36.140] the chat bot is ensuring him that [00:26:38.189] the ticket is being created. So this [00:26:40.259] can integrate with things like Zendesk service now [00:26:42.410] or Jira and really offers that turn by [00:26:44.539] turn experience within the digital system [00:26:46.818] itself in order to start that help [00:26:48.910] process [00:26:50.509] So within a few seconds, Joe is gonna [00:26:52.549] see he has an I T ticket submitted and he hopes [00:26:54.789] help is on the way soon as we all do when we [00:26:56.818] have these technical issues. Um, but [00:26:59.189] moreover, he has that sense of relief. He doesn't [00:27:01.348] have to wait on hold with anybody. He doesn't have to get [00:27:03.489] into the email exchange. He doesn't have to go [00:27:05.559] on to Zen desk and file a ticket or whatever the case may [00:27:07.699] be. Uh He has uh that [00:27:10.098] ticket filed and ready to go so he [00:27:12.289] can move on with uh other portions of his [00:27:14.380] day now. [00:27:16.199] And speaking of other portions of his day, the [00:27:18.299] next thing we have up is is training. So [00:27:20.469] what we're looking at here is a cornerstone reminder. [00:27:22.858] Um So this could be an L MS like cornerstone. [00:27:25.299] Hence we use the uh the example here. But [00:27:27.930] um he is able to um or [00:27:30.160] moreover, the digital assistant is able to surface [00:27:32.680] training notifications within the digital [00:27:34.779] assistant. You can see the key line there is [00:27:36.838] the new required training has been assigned to you again, [00:27:38.890] it's that personalization aspect. So [00:27:41.064] Joe is seeing training that's assigned to him, [00:27:43.344] not necessarily to his team, not to everybody [00:27:45.664] in the company, but to him as a user. [00:27:47.963] And this is very important. One of the key aspects [00:27:50.265] really that, that um [00:27:52.344] uh can support the idea of that reduction [00:27:54.814] in digital friction is that aspect of personalization [00:27:57.463] what's relevant to me. Uh what is, [00:27:59.703] is is necessary for me in order to get my job [00:28:01.904] done. So taking [00:28:04.000] a bit of a different turn, the next thing we see [00:28:06.160] is a time off recommendation. [00:28:08.209] So uh Joe is [00:28:10.750] uh we're leveraging here data that exists [00:28:12.890] within of oh 3 65. [00:28:14.660] So looking at the idea, perhaps he hasn't had [00:28:17.259] a day off in two months, something along those lines [00:28:19.299] and this is just a nudge. Now, Joe is being reminded [00:28:21.739] that, hey, uh Joe, you haven't had time [00:28:23.930] off in a, in a little while. So maybe this is [00:28:25.949] something that uh uh you might want to take [00:28:28.189] at some point on the other [00:28:30.828] side of the screen. Uh, we were seeing [00:28:33.059] the idea of uh reminders [00:28:35.400] or we, we do have reminders. Pardon me? We have a [00:28:37.410] series of apps. [00:28:38.434] Uh, and they can let Joe know [00:28:40.505] uh vacation time he has remaining and they can [00:28:42.674] let him know his pay period, that sort of thing. [00:28:44.904] And this again helps to contextualize [00:28:47.035] that idea of he hasn't been, uh [00:28:49.084] taking time off in a while. Does he have time [00:28:51.255] remaining? Absolutely. He does. When is [00:28:53.275] he getting paid that sort of thing? All very important [00:28:55.505] stuff to know uh in terms of [00:28:57.703] this and of course, contributing to that employee health, [00:29:00.125] he's taking a day off [00:29:02.469] next thing up, Joe is on some sales [00:29:04.489] calls. So we uh have an application, [00:29:06.779] this is just a World Clock app that we [00:29:08.949] input into the digital system falling under [00:29:10.989] apps. And what we're looking at is the idea [00:29:13.108] of just world clocks. Uh What time is it [00:29:15.289] in the various zones he wants to call so he can plan [00:29:17.449] his calls accordingly and make sure he is [00:29:19.469] corresponding with the business day. Uh where [00:29:21.759] from the world, he happens to be uh uh engineering [00:29:24.390] those calls. So just kind of a neat little feature [00:29:26.880] there. Uh Next [00:29:28.939] up, we have um satisfaction, we [00:29:31.009] have a ticket closure, the I T team has gotten [00:29:33.358] back to Joe and uh we can see [00:29:35.380] that uh the ticket has now been resolved. [00:29:37.838] Joe knows he can access the VPN [00:29:39.920] once again, that communication has come back [00:29:42.539] uh through the digital assistant as a notification. [00:29:45.199] So you can see very quickly right away uh that, [00:29:47.479] that has been uh taken care of as far [00:29:49.618] as things go. [00:29:50.880] And then finally, and this one [00:29:52.939] I I really like as well. Um What [00:29:55.318] we get into is a survey [00:29:57.500] notification. So in this [00:29:59.719] case, we're looking at a survey application [00:30:01.979] uh being it could be built into the [00:30:04.029] digital assistant tool. Uh It could be [00:30:06.098] an integration with something like a survey monkey, [00:30:08.338] that sort of thing. Uh But we're gathering employee [00:30:10.680] sentiment analysis, that sort of thing. And, and [00:30:12.699] Joe is again, being reminded as we can see [00:30:14.785] in the graphic uh that this survey [00:30:17.134] is here, he can elect to take the survey, [00:30:19.384] the survey is then conducted and we [00:30:21.535] can more easily elicit response. [00:30:23.644] We're not having to steer Joe to a uh [00:30:25.664] a Google doc someplace or whatever the case [00:30:27.875] may be. Uh Again, we're surfacing this [00:30:29.993] within the context. Moreover, we're surfing the reminder [00:30:32.743] within the context of the [00:30:34.765] igloo digital assistant that lives within [00:30:37.174] Joe's digital workplace. [00:30:39.130] So I'm sure looking at both of these, you can [00:30:41.219] appreciate um how we [00:30:43.289] can support uh individuals [00:30:45.630] within their workday um using [00:30:48.189] the digital assistant. But [00:30:49.949] one of the things that we like to say [00:30:51.959] uh at igloo quite often is that [00:30:54.219] uh we like to say, we, we uh drink our own [00:30:56.439] champagne. And one of the things that we've [00:30:58.549] implemented, of course, at Igloo [00:31:00.729] within our own digital workplace is [00:31:02.979] the Igloo Digital assistant. And I want to just [00:31:05.009] tell you a little bit about that in terms of what [00:31:07.118] we've seen and what we've learned both [00:31:09.358] um internally as an organization [00:31:11.739] and when we look towards our customers. [00:31:14.088] So as I mentioned, Igloo has implemented the digital [00:31:16.189] assistant for all its employees. We immediately [00:31:18.529] saw value in the internal and external [00:31:20.670] system notifications. It was the first thing we heard, [00:31:22.680] we implemented it for managers first and we heard [00:31:24.939] a a lot of great um uh hue [00:31:27.068] and cry from our managers that this was a wonderful [00:31:29.250] thing. They were able um largely to process [00:31:31.368] approvals, things like that. [00:31:32.930] Um But moreover, it's just the streamlining [00:31:34.989] of processes and the easy conveyance of [00:31:37.068] information notifications themselves are [00:31:39.269] easily digested. They present the user with [00:31:41.439] a personalized view of what they should know. Managers [00:31:44.170] were able to very quickly see and triage [00:31:46.348] approvals. And we also support users [00:31:48.489] with personalized applications as we saw [00:31:50.568] kind of in our Joe example. [00:31:52.539] Now speaking personally and this is, this is Brad [00:31:54.939] speaking, um speaking personally, [00:31:57.598] the the digital system for me engineered [00:31:59.759] an almost an instantaneous behavior [00:32:02.000] change in the way I look at notifications. [00:32:04.250] So we all have our outlook pop ups on if we're [00:32:06.328] using outlook and it pops up usually [00:32:08.719] in one of the corners of your screen and says, hey, you have [00:32:10.838] an incoming email. [00:32:12.289] Um I still have my outlook popups [00:32:14.328] on, they still pop up but I don't find a click [00:32:16.368] on them anymore because if I see that that's coming [00:32:18.759] from the igloo digital workplace, [00:32:21.059] our our digital workplace, I immediately [00:32:23.328] because I'm always logged into the digital workplace. [00:32:25.719] I go to the to know bar because I know [00:32:27.739] where there's an email, there's going to be a to know [00:32:29.930] and where there's a to know there's a link I can click [00:32:32.199] on to get to the information that I need. So I'm [00:32:34.368] not popping into outlook to do this. [00:32:36.420] I'm working within my digital [00:32:38.439] workplace which is where I'm intended to be. [00:32:40.479] So it's a small behavioral change. [00:32:42.920] It's a little bit of a time saving but [00:32:45.029] times that by every Brad [00:32:47.549] in the company, if you will, uh not to say [00:32:49.680] we're all brads, but you get the idea, [00:32:51.838] um it can snowball very, very quickly [00:32:54.150] in terms of that, that time change. [00:32:56.309] So then pivoting a little bit to the idea [00:32:58.578] of what are our customers seeing in terms [00:33:00.858] of the value prop for [00:33:02.939] um the digital assistant. [00:33:05.049] Uh The centralization of notifications can't [00:33:07.229] be overstated. The idea that um we're [00:33:09.539] creating that, that hub like behavior [00:33:11.848] that centralization of the digital uh workplace [00:33:14.549] itself within the corporate ecosystem [00:33:16.640] is a single source of truth. So it's increasing [00:33:19.108] that value prop by making the digital [00:33:21.750] workplace a focal point of [00:33:24.068] the uh employees day to day behavior, [00:33:26.759] manager level staff, they're seeing value with [00:33:28.769] the simplicity of the approvals process. [00:33:30.890] Digital workplace managers and administrators [00:33:33.039] are seeing value in the igloo based notifications [00:33:35.789] that comment on the reel relevance, pardon [00:33:37.939] me, timing limits of content, user [00:33:40.299] sentiment. And then finally end users see value [00:33:42.670] in the personalized notifications, applications [00:33:45.269] and the easy to use chat featuring which [00:33:47.390] can steer them towards uh other [00:33:49.630] information uh and allow them to self [00:33:51.750] serve a lot more within the digital [00:33:54.088] workplace. [00:33:56.000] Janine, [00:33:57.660] that's great. Really appreciate [00:33:59.719] you sharing your own personal experience, Brad. [00:34:01.759] You know, we at Wired also drink our own champagne [00:34:04.140] and I gotta say my favorite app is the Sales [00:34:06.269] Force app which we saw [00:34:08.199] um Emily using [00:34:09.849] and you know, I'm, I don't need to be in [00:34:11.958] sales force every day. I, I am a [00:34:13.978] user but I, I don't log in that often. [00:34:16.269] And through the digital assistant, I can get notified [00:34:18.289] any time an opportunity, status change [00:34:20.438] has happened, such as a closed one opportunity. [00:34:23.688] It's really great because every employee um [00:34:26.548] receives this notification. And so [00:34:28.768] I think back to when we used to work in the office [00:34:31.068] and, you know, some companies that I worked for maybe [00:34:33.079] had like a bell, we would ring [00:34:35.208] and it would really drive engagement and keep people excited, [00:34:37.648] celebrate the moment. But virtually, you kind of lose [00:34:39.809] that. So it's really nice to know [00:34:41.907] that everyone gets an alert, delivering the exciting [00:34:44.048] news. And then you usually see, you know, slack [00:34:46.188] start lighting up with, with people celebrating. So [00:34:48.599] sometimes it's those those really small delight [00:34:50.958] that um the employees love. [00:34:54.349] OK. [00:34:56.418] And so what we want to do next. And, [00:34:58.489] you know, I think we showed some really [00:35:01.070] interesting examples of the digital assistant. [00:35:03.309] And really regardless if you implement [00:35:05.708] a digital assistant or not, the purpose of [00:35:07.820] this webinar is really focusing on delivering [00:35:10.188] improved employee experiences for your employees. [00:35:12.958] And we discussed how these experiences [00:35:15.309] should be experience driven and how a digital [00:35:17.409] assistant is. One example of technology [00:35:19.869] that allows you to create that guided experience, [00:35:22.250] leveraging your existing technology stack, [00:35:24.599] not replacing it. [00:35:26.030] But we wanted to also touch upon some tips [00:35:28.360] on how you might be able to get started on building [00:35:30.628] out a business case and what types of experiences [00:35:33.628] you could get started with and how you actually get [00:35:35.688] started looking for, you know, [00:35:38.219] what processes you should look to improve [00:35:40.250] for employees. We'll also look at the importance [00:35:42.599] of building out employee personas and [00:35:44.610] user studies and designing experiences [00:35:47.010] based on employees intent and leveraging [00:35:49.050] your existing systems and the digital workplace [00:35:51.188] channels your employees already work in. [00:35:54.559] So how do you go about identifying those [00:35:56.579] moments that matter, those moments where [00:35:58.619] you have the opportunity to really delight employees, [00:36:00.820] save them time, help them not [00:36:03.070] have to dig around and find information [00:36:05.619] or context. Which and so there's [00:36:07.688] obviously multiple [00:36:09.260] different ways that you can approach this. [00:36:11.309] Uh when working with clients, we usually recommend [00:36:13.780] to start with a high volume transaction, [00:36:16.309] something that will immediately have impact for [00:36:18.389] a large or, or a certain employee [00:36:20.409] population and really be able to deliver value [00:36:23.099] quickly. So employees can, can [00:36:25.329] see that value and you don't have to, you [00:36:27.469] know, roll out multiple use cases at once, but [00:36:29.708] a handful is usually kind of a nice [00:36:31.728] so that the digital system is hitting the employee [00:36:34.110] with [00:36:35.079] something that needs their attention throughout the, throughout [00:36:37.320] the day. [00:36:38.418] And I think a lot of times we've seen [00:36:40.739] in the digital workplace and hr space [00:36:43.559] when other companies have talked about looking [00:36:45.610] at, you know, moments that matter, you may [00:36:47.639] have heard this term or maybe, you know, your hr [00:36:49.978] teams have maybe used this term companies [00:36:52.300] kind of fall into the trap of looking at the employee [00:36:54.559] life cycle and choosing milestones [00:36:56.679] within the entire employee life cycle. So these [00:36:58.804] are things such as employee on boarding, [00:37:01.155] employee anniversaries, employee [00:37:03.405] promotions and so on. And these are certainly [00:37:05.614] very important events and events that [00:37:07.753] you should have the opportunity and make the [00:37:09.793] opportunity to delight your employees. [00:37:11.813] But I would say you don't want to limit to just those [00:37:13.914] opportunities because if you think about it [00:37:16.289] many times those span years [00:37:18.309] apart from each other, so something like [00:37:20.329] an employee's day to day experience where [00:37:22.438] we look what we looked at with Joe and Emily [00:37:24.510] is gonna be just as critical for success [00:37:26.949] or maybe some high volume experiences [00:37:29.159] that you could start with. And it makes sense, right? [00:37:31.409] So if you go to work every day and [00:37:33.510] you're con contact switching, you can't find [00:37:35.599] information or you're bogged down with digital [00:37:37.708] friction, they're not gonna be able to do what you [00:37:39.739] hired to do, which is gonna lead to disengagement [00:37:42.289] and really large impacts to your business. [00:37:44.860] Um You could also look at in addition to high volume [00:37:47.199] items, you could look at things that [00:37:49.559] are important to your business. So maybe there's [00:37:51.659] certain initiatives that your business is trying [00:37:53.978] to focus on for the year, [00:37:56.019] could be something like employee wellness where you [00:37:58.110] have different campaigns where you want to [00:38:00.119] promote certain things around wellness or maybe [00:38:02.280] upskilling is really important to you this year [00:38:04.800] and you might be able to find ways to make it easier [00:38:07.039] for employees to learn about upskilling opportunities [00:38:09.679] or take part in upskilling opportunities [00:38:12.599] or could be something that costs your business a lot [00:38:14.719] of money, whether it's the most common [00:38:17.199] I T help desk issue or maybe [00:38:19.320] late approvals for finance. Sometimes [00:38:21.639] those issues that seem like [00:38:23.949] they're not solvable because just like all employees [00:38:26.059] always forget to reset their password on time. [00:38:28.458] You can really take those um processes, [00:38:31.019] break them down and think about how you could create [00:38:33.300] a, a more ideal process that's easier for [00:38:35.360] the employees. So you aren't [00:38:36.909] having that high volume of I T help [00:38:38.978] desk issues. [00:38:41.398] So once you've kind of started to look [00:38:43.489] at what processes you may want [00:38:45.699] to start with, you wanna map out a few [00:38:47.869] different personas across your organization. [00:38:50.139] So you can effectively understand the different [00:38:52.208] types of experiences your different types [00:38:54.360] of employees have [00:38:56.000] on the screen. Here is just a sample where [00:38:58.309] we worked with with one of our customers where we started [00:39:00.539] with six uh digital personas. [00:39:03.039] And it's important to note that you might actually have [00:39:05.099] different personas for different user studies [00:39:07.559] that you're gonna conduct. So [00:39:09.469] if you think about something like talent recruitment, [00:39:12.139] that those personas might look really different [00:39:14.550] than something [00:39:15.829] like improving the process of employees resetting [00:39:18.329] their password. [00:39:22.699] Once you have your personas, [00:39:24.929] you wanna go ahead and create a journey [00:39:27.280] mapping. So you wanna do a user study, [00:39:29.510] you'll want to sit down with each persona [00:39:32.349] and watch them complete the process that [00:39:34.489] you're evaluating. [00:39:36.010] So whether again it's something like enrolling for benefits [00:39:38.489] or something more broad, like their day to day work [00:39:40.590] experience or finding something that's [00:39:42.728] really important. Get as close to understanding [00:39:44.869] the employee as possible. So again, sit down, shadow [00:39:47.269] them, don't ask them what they do, actually watch [00:39:49.530] the steps that they do because those would usually be different. [00:39:55.789] And once you've gathered information on the current [00:39:58.090] process and learned how your employees are [00:40:00.188] going about the process, this is where [00:40:02.289] you'll want to start thinking about how you could redesign [00:40:04.458] the process. Not based on, it's [00:40:06.610] really hard sometimes to think outside the box [00:40:08.688] on what is possible, [00:40:10.949] but really envision based on the outcome or [00:40:13.090] the employee's intent, think about [00:40:15.110] what if or imagine if, what would [00:40:17.208] the ideal process be with minimal steps [00:40:19.510] and friction points. We also [00:40:21.550] recommend clients include your employees in the [00:40:23.628] process. Have employees help imagine [00:40:25.699] new ideas, have them draw out the [00:40:27.809] ideal process on white boards, [00:40:30.079] whether it's virtually or or in the office. Look [00:40:32.119] at your favorite consumer apps. For example, [00:40:35.599] when we talk about designing experiences based [00:40:37.889] on intent, [00:40:38.809] I think we looked at a lot of those with Joe [00:40:40.978] and Emily [00:40:42.059] and Google is a great example [00:40:44.110] when it comes to looking at [00:40:46.688] their search results based on intent. If you think [00:40:48.869] about how Google has evolved over the years, [00:40:51.679] you know, years ago, you used to just get a list of [00:40:53.780] search results and many times you kind of have to like [00:40:55.860] change your search and get really specific [00:40:58.079] in your search to have Google present the results you were [00:41:00.159] looking for. Now. However, [00:41:02.179] it's almost, you know, Google really is [00:41:04.969] understanding your intent is doing a great job [00:41:07.228] at assuming when you search for something [00:41:09.280] what your intent is and you have to use [00:41:11.389] very little words to get those results. [00:41:13.969] And you don't just get a list of web pages. You [00:41:16.070] also get information and data [00:41:18.188] and sometimes services built right into [00:41:20.250] that search result page. So Google [00:41:22.389] uses intent based search to help, you know, provide [00:41:24.849] a range of information and data. [00:41:27.878] This is an example of a search [00:41:29.949] result listing page. Um You [00:41:31.969] see these red cards here, this is a search [00:41:34.079] for the Boston Red Sox and I wasn't presented [00:41:36.639] with the Boston Red Sox website as the [00:41:38.708] first result that was on the page. [00:41:40.898] But what I have is this aggregation of information [00:41:43.500] from the latest game scores to the upcoming [00:41:45.639] schedule and even a roster of players [00:41:48.119] where I can use this card based [00:41:50.369] design to just easily click through [00:41:52.429] all the information that I likely want to look [00:41:54.519] up about the Boston Red Sox. [00:41:56.840] And again, this is similar to the Uber app where [00:41:58.929] information is being pulled from [00:42:01.059] multiple services or places Um [00:42:03.079] But for us as the end users, it's really an intuitive [00:42:05.579] experience based on our intent. [00:42:09.019] If we look at a kind of a simple [00:42:11.039] experience um [00:42:13.340] that we did with Joe and Emily, but [00:42:15.360] I think a powerful one is when we [00:42:17.378] saw that um Joe received [00:42:19.780] an alert about taking time off. So we all know [00:42:21.820] it's very important for employee well-being [00:42:24.519] to take time off. And there's always that, you know, [00:42:27.030] group or employee population [00:42:29.039] that don't leverage their time that well. [00:42:31.340] And we know that because we have that data sitting [00:42:33.539] in our systems. [00:42:35.000] And so this is a great example we [00:42:37.199] worked with on a, with a client here at work and [00:42:39.320] it's something we we offer out of the box, but [00:42:41.389] we leverage this data [00:42:43.010] to see if an employee hasn't taken a time, [00:42:45.329] you know, time off within two months. And [00:42:47.360] you can change the the time period to send [00:42:49.539] just a friendly nudge to the employee to help influence [00:42:51.918] their behavior, alerting them that it's [00:42:53.978] been more than two months since they took time off. [00:42:56.478] This is again an example of using the [00:42:58.489] data that already exists in our systems to promote [00:43:00.760] an action [00:43:01.989] and then let the employee easily see their time [00:43:04.139] off and submit their time off within a just [00:43:06.728] in just a few clicks all within the same screen. [00:43:09.010] So kind of [00:43:10.050] aligning to that Boston red Sox example. [00:43:13.070] And so if we were to previously do a user [00:43:15.099] study. Before this experience, [00:43:17.110] most employees would likely have to log into an [00:43:19.128] hr system. It may not be, [00:43:21.250] you know, very complex, but they might have to spend [00:43:23.559] a couple of minutes poking around, digging [00:43:25.760] several layers deep to find where they can access [00:43:28.010] their time off. [00:43:29.610] Then sometimes it might be an additional click [00:43:31.889] to once you find out your time off to then [00:43:34.090] submit your time off. [00:43:36.659] And then when we think about it on [00:43:38.860] for the manager who needs to approve the process, [00:43:41.398] what does their user experience look like? [00:43:43.659] They usually maybe get like a generic email [00:43:46.099] that an approval is awaiting them. [00:43:48.478] And it's like again, very generic. And if they're [00:43:50.539] lucky, they might have single sign on, but [00:43:52.829] then they still have to find where that approval sits [00:43:55.340] within that hr system. [00:43:57.679] So why not make proving time off request [00:44:00.159] easier by simply sending a notification [00:44:02.739] to the managers and letting them approve [00:44:04.909] the request without having to log into the time [00:44:06.989] off system, saving our managers precious [00:44:09.378] time and also taking [00:44:11.579] a step forward, bringing a little intelligence into [00:44:13.889] it if we did a user study [00:44:15.929] on. Ok. What happens when a manager has to [00:44:18.309] approve employees time off? [00:44:21.148] Maybe they also have to jump into the hr [00:44:23.429] system or review outlook to see if other [00:44:25.599] employees on their team have overlapping [00:44:28.030] time off request. This is where technology [00:44:30.849] can do the work for the manager which you see [00:44:32.909] in the example here where [00:44:34.570] uh the digital assistant is pulling the team members [00:44:36.849] schedule off, seeing if time overlaps [00:44:39.289] and then showing that on the approval notification. [00:44:42.070] Again, making the experience of proving the [00:44:44.309] time off request easy and quick for [00:44:46.398] the manager. [00:44:50.219] And the last tip is leveraging your existing digital [00:44:52.559] workplace channels to deliver these types of experiences. [00:44:55.559] We see a lot of technology vendors [00:44:58.769] enhancing their software. [00:45:01.300] Um And again, there's certainly software that some of your employees [00:45:03.688] will need to be in every day. So, you [00:45:05.789] know, something like sales force or sales reps are probably [00:45:08.119] in sales force. You know, a certain hr [00:45:10.418] employee might live in workday or AD [00:45:12.639] P. But for the general population [00:45:15.239] that doesn't have to access those systems every [00:45:17.309] day, we want to [00:45:19.360] be able to guide their attention to [00:45:21.378] something from that system wherever they're already [00:45:23.500] working. So we don't want them to have [00:45:25.579] to go find the chat bot in AD P [00:45:27.628] to ask a question. They could go to [00:45:29.688] their internet or Microsoft teams [00:45:31.860] ask a question about payroll or [00:45:33.958] whatever the subject matter is. And [00:45:36.079] the digital assistant is smart enough to know to be able [00:45:38.228] to um abstract that information [00:45:40.820] from the appropriate system. [00:45:43.728] And so the majority of our joint customers [00:45:46.559] for work rate and igloo have the [00:45:48.570] digital system as an omnipresent tool [00:45:50.648] bar that sits right on top of their igloo [00:45:52.840] digital workplace like we saw with Emily and [00:45:54.889] Joe and this is a great experience [00:45:57.139] for the employees because their digital workplace likely [00:45:59.458] already plays an important role, you [00:46:01.478] know, driving that sense of community and culture [00:46:03.679] and really offering that centralized or single [00:46:05.989] source of truth for their employees to access information [00:46:08.938] related to their company and their jobs. [00:46:11.110] And I know Brad, um you probably [00:46:13.369] have lots of feedback [00:46:15.559] on the benefits that your customers have seen [00:46:18.708] deploying the digital assistant, right on the internet. [00:46:21.039] Could you share some of those? [00:46:22.550] Absolutely. Yes, thanks, Jeanine. Um [00:46:24.780] Certainly the internet, as you said is a great [00:46:27.010] platform to leverage. It's the digital [00:46:29.090] representation of your office. It's your virtual [00:46:31.139] office work happens here. So what better [00:46:33.340] place to surface these notifications, [00:46:35.530] contextualize and, and, and bring [00:46:37.628] these apps together where we can [00:46:39.869] within the digital assistant uh to provide [00:46:42.168] those notifications. So what we see [00:46:44.355] in terms of benefits, we see those personalized [00:46:46.625] relevant timely notifications that [00:46:48.766] are helping cement your internet as [00:46:50.945] that source of truth. So you use the phrase earlier, [00:46:53.295] single source of truth and that's exactly what we're [00:46:55.385] looking for from a digital workplace, [00:46:57.516] from an from an internet is the idea that we [00:46:59.695] are trying to cement this as [00:47:01.916] a trusted source of information for our [00:47:03.985] employees. So um we want [00:47:06.085] to increase visibility of corporate communications, [00:47:08.936] we want those communications to be trusted. [00:47:11.030] We want our employees to be able to find the [00:47:13.101] information they need and adding [00:47:15.481] the digital assistant to a digital [00:47:17.541] workplace only helps support these [00:47:19.811] uh overall goals. It helps your [00:47:21.922] employees stay informed, it gives [00:47:24.010] us the ability to manage processes [00:47:26.521] um through the internet. Uh [00:47:28.710] And of course, that's going to centralize it, make [00:47:30.771] it that hub, the place employees return to [00:47:33.061] again and again for information. [00:47:34.918] Uh we can see time savings realized [00:47:37.039] by action, the notifications that are surfaced [00:47:39.398] through the digital assistance. So that is going [00:47:41.500] to uh reduce if not eliminate [00:47:44.059] a needed context switching. So again, if [00:47:46.340] uh a bulk, uh I shouldn't say a bulk, but [00:47:48.478] uh maybe a larger task in my day is simply [00:47:50.619] processing approvals. If those approvals [00:47:52.699] are being surfaced, I can review that information [00:47:54.820] within the digital workplace with the digital [00:47:56.909] assistant. Uh and just quickly process [00:47:59.250] those approvals. I don't have to shift to [00:48:01.309] another application in order to get that done, [00:48:03.389] the the tasks are being done right there. [00:48:05.708] Employees themselves, they can stay on task [00:48:08.039] while receiving reminders that they need [00:48:10.188] those personalized reminders, things like training [00:48:12.409] survey data for sentiments, things like that [00:48:14.570] recommended reading. Um is another [00:48:16.840] thing that we can look at. So things they they they should [00:48:19.110] read that would benefit them. Uh they can [00:48:21.239] receive those notifications as needed. Digital [00:48:23.769] workplace managers themselves can ensure [00:48:25.938] their content is timely relevant and [00:48:28.059] hitting home sentiment wise. And [00:48:30.119] you know that timeliness and that relevance [00:48:32.250] uh comes up when we look at that idea of audience [00:48:34.500] reach. If people are um reading [00:48:37.000] the content that I'm creating, then I know [00:48:39.119] that I'm doing my job successfully. If I'm reaching [00:48:41.418] the audience that I need to, if not, [00:48:43.579] it's a a pin point to me that maybe I need [00:48:45.590] to change my strategy or change the way I'm exposing [00:48:48.099] things, that sort of thing. So um it [00:48:50.168] it helps greatly with the idea of that [00:48:52.260] overall digital workplace administration. [00:48:54.800] And then finally, and this is a big [00:48:56.918] benefit, the idea of the chat capability [00:48:59.918] um that chat bot allowing [00:49:02.750] your employees to self serve for key information. [00:49:05.300] So think if you will of an onboarding [00:49:07.449] process and quite often an onboarding [00:49:09.489] process is a lot of self directed learning. [00:49:11.628] Uh But we also get into the idea that [00:49:14.000] um folks when they are doing self directed [00:49:16.059] learning, they may be looking for resources [00:49:18.119] they can't find or they may just have one off questions, [00:49:20.539] things like that, imagine [00:49:22.728] if they could ask a chat bot and the chat [00:49:24.760] bot would point them towards the most likely [00:49:26.938] resource. And as we saw, you know, uh obviously [00:49:29.469] outside of the uh the onboarding example, [00:49:32.099] uh But with the menu example, pointing [00:49:34.188] them to the resources that matter for their geographic [00:49:36.869] location, that sort of thing. So certainly [00:49:39.378] allowing that self-service, creating that [00:49:41.389] aspect of trust, but also limiting [00:49:43.769] the time that maybe employees are spending on emails [00:49:46.119] or on the phone, asking someone for [00:49:48.188] information they can, they can retrieve themselves. [00:49:50.478] So there's a lot of great benefits. [00:49:52.820] These are just a few of them uh with [00:49:54.829] overlaying the digital assistant [00:49:56.909] into an igloo digital workplace. Um But [00:49:59.320] certainly these are, these are a few great ones [00:50:01.449] to highlight. [00:50:03.188] Thank you, Brad. I love all those those examples. [00:50:06.269] And I think to, to quickly kind of summarize [00:50:08.300] the tips and some of the topic areas [00:50:10.378] that we covered today [00:50:12.148] is we want to avoid focusing on delivering [00:50:14.519] technology and really focus on delivering experiences [00:50:17.128] for the employee move away from [00:50:19.449] a siloed approach to having more [00:50:21.929] of a formal ownership around the user experience [00:50:24.590] for employees, creating experiences [00:50:27.250] that are designed based on employees needs [00:50:29.449] and their intent or generic experiences [00:50:31.929] to really reduce that digital friction [00:50:34.090] of context switching [00:50:35.889] and making their day just simpler [00:50:37.969] for efficiency purposes, which [00:50:40.010] will result in a guided experience that is [00:50:42.039] sure to improve the overall employee experience [00:50:44.559] helping them throughout their day. [00:50:46.918] And I think next, we're gonna jump into [00:50:49.219] Q and A. [00:50:53.219] All right. All right. [00:50:58.179] Let's get into some audience Q and A [00:51:00.590] up first, [00:51:02.228] we have a question from Brian. [00:51:04.570] How would you shift the behavior in teams [00:51:07.570] to start accepting this method? [00:51:13.438] That's a good one. [00:51:15.059] Yeah. Sure. Absolutely. Um I think [00:51:17.519] one of the things that I've seen work with [00:51:19.668] with great success for starters is the idea [00:51:22.250] of um [00:51:24.398] distilling it down uh to [00:51:26.458] uh finding a, a willing participant. [00:51:28.780] So when we're looking at uh a team that we can [00:51:30.898] roll this out to um as Jeanine [00:51:33.050] said, we're looking at these, these win [00:51:35.070] points, these areas where we can look at behaviors [00:51:38.039] um that are contributing to digital [00:51:40.159] friction and looking at these processes [00:51:42.280] that we can um [00:51:44.179] bring into the digital assistant to reduce [00:51:46.409] that digital friction. And if we can find a willing team [00:51:48.648] that's willing to roll that out. Pardon me? There's a phone [00:51:50.840] ringing here and I don't understand why. So, apologies [00:51:53.119] if you can hear that. [00:51:54.250] Um But if we can find someone who's uh uh willing [00:51:56.889] to roll that out, then we can take this in [00:51:59.000] bite size chunks. We can get a department that [00:52:01.119] can adopt this, we can roll this out in whole [00:52:03.418] or in part, it doesn't have to go out to the whole organization. [00:52:06.219] Uh but we can use them as a case study [00:52:08.260] and use that case study to influence other [00:52:10.469] departments. So we, we talked about that [00:52:12.500] silence approach and how this can be a little bit fractured [00:52:14.974] in terms of uh contributing to [00:52:17.625] the uh digital friction, but it can [00:52:20.103] also be supportive of reducing it because [00:52:22.253] if we can get one department that can say, yeah, this [00:52:24.434] absolutely worked for us, then we [00:52:26.534] can get that understanding of how we can [00:52:28.684] roll it out to others and, and, and definitely create [00:52:31.003] buy-in [00:52:32.699] Yeah, I think that's a great point, Brad. And I think, [00:52:35.099] you know, one of the um [00:52:37.039] helpful things with the digital system is we mentioned [00:52:39.239] it can live in your existing digital workplace [00:52:41.360] channel. So it's not something where like a new technology [00:52:43.938] that you're trying to roll out. Like, you know, when Slack [00:52:46.219] or Microsoft teams was introduced and we were [00:52:48.260] trying to really push employees to Microsoft teams, [00:52:50.539] it's something that exists already in those digital channels. [00:52:52.898] And I think finding um a department [00:52:55.898] to test out use cases, what usually ends up [00:52:57.958] happening is other departments say, hey, [00:53:00.570] I want to be able to do, you know the [00:53:02.728] approvals for five, if, if [00:53:04.889] you've done approvals for finance, maybe now [00:53:07.269] um expense management teams wanna have [00:53:09.340] those put into the, the digital assistant. [00:53:11.478] So a lot of times it's kind of that snowball effect too. [00:53:14.070] Um but definitely finding champions um [00:53:16.159] just kind of like how you would probably roll out some other [00:53:18.438] software. But again, I think you, you do have [00:53:20.550] a slight [00:53:21.619] easier adoption just given, it's, it's [00:53:23.648] not something new, you have to push to the employees in [00:53:25.688] terms of like a new software [00:53:27.760] or go to this URL. You want [00:53:29.860] to put it where, where the employees are already working? [00:53:34.030] All right. Thank you very much. [00:53:36.458] Next question here is from Bradford. [00:53:39.398] Where should the job of friction [00:53:41.829] reduction reside? And where does it [00:53:44.030] typically reside? [00:53:48.289] Big question. [00:53:49.208] Yeah. So I think so usually where we [00:53:51.360] see the role have the most success [00:53:53.530] and someone asked a question that kind of [00:53:55.969] um is very similar around, should it be [00:53:58.280] a full time role or should be a role that someone, [00:54:01.079] you know, is doing two different jobs, we [00:54:03.309] find the most successful companies is when it is [00:54:05.489] a full time, you know, role where someone is dedicated. [00:54:08.219] They're essentially a product owner if [00:54:10.449] you will for the, the digital employee [00:54:12.699] experience, and they may [00:54:14.739] have like a steering committee or [00:54:16.929] a champion group where they're working with [00:54:19.414] other departments that are very important [00:54:21.864] in the organization, whether it's hr or facilities [00:54:24.273] management, communications and helping [00:54:26.954] drive use cases that are important [00:54:29.094] to those departments. So maybe again, if [00:54:31.144] they're running a company wide initiatives, [00:54:33.304] you can use the digital system to help [00:54:35.333] with those initiatives, whether it's something in hr [00:54:38.019] or something in procurement, but usually [00:54:40.050] where we find the most success for that kind [00:54:42.059] of product owner to live is, [00:54:44.079] is within I T or like a specialized [00:54:46.510] digital workplace group or underneath [00:54:48.519] what you might have a digital innovation or end [00:54:50.648] user computing because you have [00:54:53.340] um you have better connection [00:54:55.539] to I T teams [00:54:57.739] that can help maybe answer questions [00:55:00.059] around, you know, how does [00:55:02.699] let's look at some examples for service [00:55:04.739] now or workday. So being able to partner with, [00:55:07.530] you know, the product owner who runs service now, [00:55:09.699] your organization or workday, and you might not necessarily [00:55:11.849] have if you're a smaller organization, [00:55:14.199] a a dedicated product owner for those systems. [00:55:16.250] But if you are, it kind of can be that person that can [00:55:18.280] work with those people, or again, those departments. [00:55:20.829] So we usually again find the most success [00:55:23.128] with our customers if it's, it's [00:55:25.250] sitting within an I T role geared towards [00:55:27.269] the digital workplace or end user computing group. [00:55:31.039] And certainly to build on that point from, [00:55:33.090] from our experience, looking at the idea [00:55:35.219] of um as as Jeanine mentioned, [00:55:37.340] you know, do we have a, do we have a dedicated [00:55:39.418] role that's responsible for the digital workplace? [00:55:41.739] 100%? That's, that's ideal. Um [00:55:43.800] But certainly that role can also be supported, [00:55:46.500] um can be augmented by [00:55:48.898] a, by a steering committee. Um [00:55:51.260] You can't facilitate change [00:55:53.639] or it's gonna be a lot slower of a process [00:55:55.719] uh within an organization without buy in [00:55:57.860] from the various departments. So the ideal [00:56:00.090] situation would be a digital workplace, [00:56:02.179] uh governance or steering committee that has [00:56:04.280] representatives from all affected departments [00:56:06.590] on it. And it doesn't have to be a case [00:56:08.659] of everybody has a uh has a toe in the [00:56:10.679] water. But at the same time, what [00:56:12.889] we're trying to do is affect global change [00:56:15.119] in a organization. Uh and really [00:56:17.275] reduce that, reduce that aspect of [00:56:19.375] friction and really create that, that [00:56:21.815] um uh love for and trust [00:56:24.155] for the digital workplace. So certainly [00:56:26.496] we see uh most success where [00:56:28.585] we have a lot of departments involved as, [00:56:30.864] as Jeanine said earlier, it does typically sit [00:56:33.255] um within um current [00:56:35.394] key departments. Uh if it doesn't have [00:56:37.755] a dedicated department of its own. We do see [00:56:40.072] marketing, communications. Uh hr [00:56:42.710] uh it'll live in a lot of those areas, but certainly [00:56:44.882] our recommendation would be that there would be a dedicated [00:56:47.431] person. And if possible, a committee, [00:56:49.601] we have a lot of successful customers that, [00:56:51.851] that, that have a steering committee and that [00:56:54.010] really helps facilitate the greatest digital [00:56:56.391] change. Contribute to governance and con continue, [00:56:58.621] continue. Pardon me, contribute [00:57:00.751] uh to the overall life cycle of the digital [00:57:02.851] workplace. [00:57:04.289] Yeah, that's a good point, especially for depending [00:57:06.809] on where the digital assistant lives. If it's living [00:57:08.958] on the internet, then it might be an internet owner [00:57:11.128] that's kind of spearheading that or if it's living in a different [00:57:13.429] digital workplace channel, it could be the individual [00:57:15.469] that's spearheading that. But to Brad's point having that [00:57:17.708] kind of committee, so to bring everything, [00:57:19.800] bring together the right people when you need it. [00:57:26.599] All righty. And I think that's gonna [00:57:28.610] be our time for today. I wanna [00:57:30.878] thank you Janine and Brad for being [00:57:33.090] here today. Thank you to work [00:57:35.250] for sponsoring today's webinar and [00:57:37.320] last but not least, thank you to [00:57:39.329] everyone in the audience for your time and attention. [00:57:42.010] Today's webinar was recorded [00:57:44.208] and you'll be receiving a follow up email [00:57:46.579] uh in the coming days. So please keep an [00:57:48.599] eye on your inbox for that. [00:57:50.938] In the meantime, thank you all once more [00:57:53.539] and we will see you on the next one. [00:57:56.389] Thanks very much everyone.